The World Tourism Organization (UNWTO) and Netflix have just released a report on the role of movies in promoting tourism and culture. This global report on the relationship of culture and tourism through film analyzes audience sentiment towards a country or culture shown on film.

It can be seen that, in the context of the Covid-19 epidemic, a number of Netflix's travel and culinary films have been enthusiastically received by the public. Typically, Our Planet (roughly translated as Our Planet) is for audiences interested in natural and environmental issues such as global warming. Each episode of Our Planet offers beautiful scenes of the diversity of habitats around the world, from the deserts of Africa, the mysterious deep oceans, the rainforests to the cold regions of the South. Pole and North Pole. The film vividly depicts the wild life of thousands of penguins, the spectacular hunts of sharks, whales, dolphins...

The tourism and film industries both celebrate and promote culture, support jobs and provide opportunities in different destinations. Through its partnership with Netflix, UNESCO wants to encourage and raise awareness in the identification, protection and conservation of cultural and natural heritage sites considered to be of outstanding value to humanity.

The partnership of UNWTO and Netflix will help destinations realize the potential and benefits of film tourism. Not only does it fuel the audience's desire to travel and visit destinations, but it also makes them more interested in heritage, culture, language, and developing social relationships. This shows that the creative industries, cultural exchange, storytelling and tourism are closely linked and can change the way communities perceive and connect with each other.

Nguyen Yen