Search volume for Vietnam tourism information has increased sharply

05/05/2022 177 0

After more than a month of reopening to international tourists, Vietnam's tourism has had good signs. According to the General Statistics Office, the number of international visitors to Vietnam in the first quarter of 2022 is estimated at nearly 91,000 arrivals, up 89.1% over the same period last year. In which, passengers arriving by air reached 82.3 thousand arrivals, accounting for 90.5% of international arrivals to Vietnam, an increase of 165.2%. In March alone, the number of international visitors was estimated at 41.7 thousand arrivals, up 41.4% over the previous month.

Based on data from Google's travel trend tracking tool, from the beginning of 2022 until now, the number of international searches for Vietnam's tourism is increasing rapidly, ranking among the highest in the world (increased in 75%). The most searched markets for Vietnam tourism are the US, Australia, France, Canada, Japan, Germany, Singapore, UK, India, Thailand...the number of searches about aviation has come to Vietnam since the beginning of March/ 2022 has skyrocketed. If on March 1 increased 283% over the same period in 2021, by March 15, it increased to 386%; by the beginning of April 2022, it increased to 600% and by the middle of April, it reached an increase of 800% compared to the same period last year.

Besides, the international search volume for accommodation in Vietnam also shows a clear growth trend. As of March 1, the search volume increased by 27% over the same period, by mid-March it increased to 40%, by the beginning of April 2022, it jumped to 114% compared to the same period in 2021 and continued to stay in the US. high rate in April.
Along with that, Vietnam's tourism industry has made efforts to organize a series of events and activities to stimulate tourism demand, promote promotion, and restart tourism activities across the country to attract and serve tourists. . Strengthening the promotion and promotion of Vietnam's tourism on the world's leading search platform, Google, attracting special attention from domestic and foreign media.

DH

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