According to the Center for Tourism Information, the Vietnam National Administration of Tourism, on the afternoon of October 4, the Director General of Vietnam National Administration of Tourism Nguyen Trung Khanh had a meeting and worked with Mr. Robert Bradley, Senior Vice President of the famous TV channel. CNN International (USA) about promoting Vietnam's tourism in the near future.
At the meeting, Mr. Robert Bradley, Senior Vice President of CNN International congratulated Vietnam National Administration of Tourism on winning the Asia's Leading Tourism Authority award and many other prestigious awards for Vietnam tourism at World Travel Awards 2022.
Mr. Robert Bradley said that the past 2 years have been a difficult time for world tourism in general and Vietnam tourism in particular. Now that the epidemic situation has gradually been completely controlled, this is a good time to resume the long-term and effective partnership between Vietnam National Administration of Tourism and CNN, and at the same time, strengthen advertising and promotion. promote Vietnamese tourism to a global audience as well as welcome international tourists back to this beautiful S-shaped land.
As a strategic partner, CNN hopes that today's meeting and working with Vietnam National Administration of Tourism will be an opportunity to share the latest tourism opportunities and trends, as well as discuss the direction of tourism. cooperation between CNN and Vietnam National Administration of Tourism in 2022 and the following years.
Overview of the working session (Photo: TITC)
Director General Nguyen Trung Khanh thanked CNN International for the attention and love of CNN International to Vietnam. In the past time, the Vietnam National Administration of Tourism and CNN have had the opportunity to cooperate in many projects to promote tourism to regional and global markets, especially, in 2021, a clip promoting Vietnam's tourism supported by CNN. and broadcast on the radio created a very effective effect, known by many international friends.
The Director General was also pleased to inform Mr. Robert Bradley, Senior Vice President of CNN International, that Vietnam has officially opened its doors to international tourism from March 15, 2022. In just a short time after reopening, Vietnam's domestic tourism has made a strong recovery with 87 million tourists in the first 9 months of 2022, far exceeding the target set by the tourism industry in 2022. Viet Nam's calendar.
Vietnam has welcomed about 1.7 million international visitors after opening and strives to welcome 5 million international visitors this year. In order to achieve the set goals, the Vietnam National Administration of Tourism will coordinate with related parties to implement communication and promotion programs for Vietnam's tourism, including promoting promotional activities on various channels. major international media such as CNN International.
The National Administration of Tourism is developing a plan to promote Vietnam's tourism on CNN. Director General Nguyen Trung Khanh hopes that through cooperation with CNN, communication activities to Vietnam's target markets will be highly effective. The General Director hoped that CNN would support and have preferential policies to help Vietnam's tourism industry effectively communicate the image of the country and Vietnamese people on CNN's television channels.
Director General Nguyen Trung Khanh presents a souvenir to Mr. Robert Bradley - Senior Vice President of CNN International (Photo: TITC)
CNN has a large team to support and ensure successful promotional campaigns for Vietnam's tourism, making full use of digital technology, spreading Vietnam's tourism image around the world. CNN International Senior Vice President emphasized that each video clip promoting Vietnam's tourism needs to effectively convey the story of the country's destinations, beauty, and cultural and historical values.
Also at the meeting, the two sides discussed the possibility of cooperation in organizing a number of tourism promotion events in Vietnam and some key markets in 2023.
