If in previous years, the story of digital transformation in tourism still focused on a few businesses and localities with sharp, flexible thinking and strong financial potential, now it is the "tsunami" of COVID that has pushed All are forced to choose: digital transformation to keep up with the trend.
With the goal of supporting visitors with safe travel information for peace of mind when traveling in the new normal, the application provides a smart utility ecosystem with many outstanding features. Not only proactively conducting digital transformation to manage business operations, strengthen marketing, etc. The past time has also witnessed the birth of a series of tourism applications on mobile platforms developed by businesses. in the country to build or coordinate with the National Administration of Tourism such as: Safe Vietnam Tourism, Tour Guides, Hahalolo, Vibook, VietnamGuide... allowing people, tourists, guides, businesses travel, accommodation, transportation, destinations, banks and state management agencies can connect with each other on a common platform, to bring convenience in updating tourism news, promote e-commerce development.
Tourism is the industry that needs the most cross-border connection and promotion. Global platforms such as Google, YouTube, Facebook, TikTok ... are the bridge to help promote the most effective tourism image to international tourists. Accordingly, Dong Nai Department of Culture, Sports and Tourism continues to upgrade the smart tourism software system of Dong Nai province's tourism industry to suit new technologies, regularly updating and supplementing new tourism data. Completing and putting into operation a plan to hire information technology services, a smart tourism software system for the tourism industry of Dong Nai province, including: Tourism portal; Tourist digital map; Application on mobile devices (Mobile); Feedback analysis system about Dong Nai tourism from social networks. Cooperate with a number of partners to develop smart travel software on search engines in the fastest and most efficient way.
Although the Covid-19 epidemic causes damage, it also creates opportunities for businesses and the tourism industry to transform and catch up with the general trend of the world. The increased application of digital technology will create smart destinations, increase the amount of information and the way it is transmitted to tourists in a timely manner, improve service quality as well as enhance the value of experiences in tourism. trip, thereby ensuring the sustainable development of tourism. Therefore, the race to apply digital technology in tourism will continue to "accelerate" in the near future.
Thu Trang
