Recently, the Vietnam National Administration of Tourism in collaboration with Journalists Magazine - Vietnam Journalists Association held a press forum to accompany Vietnam's tourism to overcome the Covid-19 pandemic. Attending the forum were representatives of the Vietnam National Administration of Tourism and leaders of some local tourism management departments; Agencies of Journalists Associations of provinces and cities, Vietnam Travel Association; Representatives of leaders of tourism and travel businesses and Travel Clubs, Press Clubs and central and local press agencies.

In the current context, tourism must both fulfill the goals of epidemic prevention and economic development, focusing on domestic tourism, promoting linkages between localities and businesses, and strengthening tourism cooperation. communication, digital transformation, human resource training, etc. In order to restore Vietnam's tourism activities in the current period, in addition to supporting businesses to restore business activities, promote digital transformation and improve tourism. high quality tourism human resources and service quality... Tourism needs to focus on promoting safe destination communication, investing in building new tourism products, and organizing attractive events , large scale to attract tourists as well as strengthen cooperation links to develop domestic tourism ...

Accordingly, the timely participation of all levels and sectors together to reorient the market to come up with effective solutions to revive the tourism market, especially the role of the media. The strong propaganda of the press agency with many rich and modern forms of promotion will contribute to building a friendly, quality and safe Vietnam tourism image to domestic and foreign tourists.

Thu Trang