As many of the world's destinations are restarting tourism, UNWTO and Google will work together to drive a sustainable and inclusive recovery. In addition, the tourism accelerator program will be replicated globally to bring efficiency to tourism recovery. Google will also support UNWTO initiatives, including startup competitions to drive innovation in the global travel industry.

Accordingly, Google will develop lesson plans and organize training for Destination Management Agencies (DMOs). These courses will strengthen destination capacity through digital transformation and address unique problems of each location. Google's Travel Insights program data source is also shared to track recovery. UNWTO, governments, destinations and businesses will have access to accurate information and data to guide the recovery of the tourism industry.

The partnership between UNWTO and Google will help put innovation and digital at the heart of the tourism recovery. UNWTO and Google will empower tourism destinations, businesses and workers to realize the power of data and market intelligence, both of which are increasingly important as global tourism restarts and recovers. come back.

Nguyen Yen