Vietnam in opening its doors to international visitors after nearly two years and eased entry procedures have helped spur global tourists back to Vietnam. In the first six months of 2022, Vietnam's tourism has welcomed 413 thousand international tourists; serving 60.8 million domestic tourists; total revenue from tourists is estimated at 265 trillion VND.

In addition, data from Google shows that Vietnam is continuously among the top destinations in the world in terms of growth in tourism information search, reaching an increase of 50% to 75%. In particular, according to the latest report of the World Economic Forum, the development capacity index of Vietnam's tourism in 2021 ranked 52nd, up 8 places compared to 2019, among the 3 countries with the highest level of tourism. best improvement in the world.

The whole industry focuses on promoting communication under the message "Live Fully in Vietnam" for international visitors and "Safe travel - Full experience" for the domestic market. Digital transformation is taking place actively with many smart solutions to support tourism business and management. Many innovative and new products and services were born to meet the needs of tourists after the pandemic. VNAT promotes the building of platforms to support digital transformation in the tourism industry such as Vietnam tourism database, central to grassroots connection axis, applications to support tourists. and businesses such as Vietnam Tourism application, Vietnam Travel Guide application, Smart travel card, electronic ticket system ...

With efforts to overcome difficulties and achievements in the past time, although there are still difficulties ahead, we believe in the drastic and unanimous participation of tourism management agencies, localities, businesses and With the community, Vietnam's tourism will have a quick recovery, regain growth momentum, affirm its role and position as an important economic sector of the country.

Thanh Xuan