Expand the market for OCOP products through tourism

22/03/2021 1438 0

In the current tourism context, domestic tourism has become the main market, this is also a golden opportunity to bring into full play its value and potential for the local tourism industry. Along with local tourism products, regional specialties promotion program has also been focused and invested. In particular, the incorporation of the promotion of OCOP products into tourist areas, destinations, and stops will be one of the channels being encouraged, creating richness for tourism products and helping farmers to promote promoting our products to consumers, this is a limited marketing channel for farmers.

It is known that Dong Nai has just opened 2 points of display and sale of OCOP products, local specialties in the program One product per commune at Buu Long Tourist Area (Bien Hoa City) and Da Han Waterfall Resort (H. Trang Bom) to serve tourists. The construction of OCOP products on tourism services will bring many benefits to people and communities such as exploiting, increasing income for people and associated with sustainable tourism development.

Parallel to the direct sales channel at destinations and tourist spots in the province. In the coming time, with the support of the authorities, the zones, tourist attractions, OCOP product owners, the point of introduction and sale will develop more online sales channels, link to develop more OCOP's chain of points of sale is not only within the province but also brings the recognized clean product message to visitors inside and outside the province through the tourism market.

Thanh Xuan

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